I know that in my list building manual, List Lightning; I rather briefly covered goal setting, so I’d like to go into a little more depth. If you don’t set your goals, it will be virtually impossible for you to succeed making money online with list building. This is important for you to understand.
Sit down with a piece of paper and write out what you want out of life, and what you’re willing to do in order to get what you want. You can’t hit a target that you’ve not created – and by writing it down – it will make it more concrete.
In order to work, your goals must be specific, measurable, achievable, realistic, and timely. It does no good at all to set a goal of “being filthy rich” someday, as such a goal fails the ‘smart’ test.
On the other hand, a goal of making $100 a day, 6 months from now, utilizing an hour each day to work on your online business, and having some investment capital dedicated towards your success – would be a far more realistic and achievable goal.
Your first goal must be your longterm goal – where do you want to be in 5 years? How are you going to reach that goal? What do you have to do each year, each month, in order to get to your 5 year goal?
Next, write down your more short-term goals – they must support your long term goal – it makes no sense to plan to create one article and one video a week if your long term goal is $10,000 a month in residual income! Your goals must be:
Specific: Set your goals in real specific terms. Not “I want a new car” – but something like “I want a brand new fully paid off Mazda”. Not “I want a lot of money”… but “I want to make $4,000 a month after taxes”. If your goals aren’t absolutely specific, you won’t know how to portion out your daily, weekly, and monthly work goals to be able to accomplish them.
Measurable: Goals should be set in terms of specific items you want, the actual amount of money you’d like to make, the actual number of hours you’re willing to spend to accomplish your goals. When your goals a measurable, you’ll be able to know, each and every day, whether you’ve met your goals or not. And if too many days go by where you’ve not met your goals, you’d better not plan on having any fun on the weekend… because you need to catch up! 🙂
Achievable: Your goals must be credibly achievable… let’s face it, you’re not going to create the next Google, or Amazon… you’re not going to be the next Bill Gates. You cannot count on Lady Luck to whisk you to extraordinary heights, so keep your goals in a range that you can realistically see happening… if you try to achieve the impossible, you’ll fail. If you try to achieve what is eminently possible, there’s no reason for you to fail.
Realistic: Your goals must be realistic for the time frame that you’re using. There’s no sense in setting a goal of being a millionaire next month (unless you have 2 million to invest… 🙂 ) Creating an online business generally takes longer than most people imagine – which is why so many fail. You can find a new job today, and have a paycheck in a few weeks at most… but an online business doesn’t work that way – while you may see small amounts of money come in relatively soon – you aren’t going to be supporting yourself with an online business in the next 3 or 4 months… you should be projecting 6 months to a year or more (depending on how much time you’re willing to put in)
Timely: Your goals must always be linked to a time frame. It does no good at all to write down a goal “I’d like to fire my boss and work from home”. That goal means nothing, since it can only prove to have been a failed goal on the day you die… up until that point, it could still be a ‘goal’. If you cannot see a goal failing, if you cannot point to a specific time, and say, “I failed to achieve that goal,” it’s not a worthwhile goal. It’s like not having a target, you can shoot arrows all day, but if you have no target, you don’t know if you’re succeeding or failing.
Now, sit down with a piece of paper and write down your goals… break them up so you can see what you need to do every month, every week, and yes, each and every single day… that way, you’ll always know if you’re on track.
If you’re trying to create an online business without a clearly defined set of goals to guide you – you’ve lost before you’ve really gotten started.
What are your goals?
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