Getting free traffic for your website isn’t nearly as difficult as is commonly thought – but there isn’t any ‘push-button’ solution. You’re actually going to have to put some work into the task. But 30-60 minutes a day is all you need. I’m going to describe the 5 methods of getting traffic in the order that you should begin using them (at least, in my humble opinion 🙂 [Read more…]
Okay – so you’ve finally decided to install your WordPress – but you’re an absolute beginner. What now? Because installing WordPress securely is just a little tricky, I decided to install a complete site from scratch, and document here exactly what I did. So let’s begin: [Read more…]
I know I’ve said it time and time again, and in my manual List Lightning, I emphasized just how important it is to track every single action that takes place on your website… but let me do it again…
You must track everything – if you don’t track what’s happening, you can’t fix any problems that you don’t know you have!
For example – when I post on Digital Point Forum – I have a signature line that leads people back to BenHolmesOnline.com/dp – which is intercepted by my Adtrackz Gold – and the URL changed to go to my landing page. But more than merely redirecting – my tracking tells me how many people are coming from that forum. So if I’m spending equal time on two different forums, yet one forum delivers three times the traffic – it would seem obvious where to spend my posting efforts… 😀
Parento’s Principle – well known among Internet Marketers – tells us that 80% of our money comes from just 20% of our efforts. Now, wouldn’t it make sense to try to discover just what that 20% consists of, and do more of it? When it comes to traffic it’s possible to do this… you may not always know just what – about your efforts – is converting more sales – but you can know what traffic methods are producing the most traffic. Wouldn’t it make more sense to concentrate your efforts on methods that work better than others?
If you read my manual, you know I speak highly of the WordPress plugin called Pretty Link – and if you cannot afford a more robust tracking solution – this will do you very well. I almost never put a link anywhere that doesn’t have a tracking code on it… I mentioned above my Digital Point Forum tracking code… it’s merely ‘dp’. For other sources, I use two or three letter tracking codes similar to ‘dp’. You should do the same thing right from the beginning – because what I tell you works for me, might not work for you. Perhaps I write brilliant posts – that drive a lot of traffic – but do horrible videos, that drive very little… that might not be your experience. You may do wonderful videos, and have poor writing skills – we all have our strengths & weaknesses. So I can’t tell you what works for me, because it’s meaningless for you. You have to track your own traffic sources to find out.
You’ll notice that even here – when I reference a product, I’m using tracking codes – I want to know what visitors are finding worth clicking on – such knowledge can guide me to helping visitors more. (and of course, earning more money!)
Now, unless you purchase the Pro version of Pretty Link, or Adtrackz Gold – you won’t know your conversion and sales numbers. Free solutions like Pretty Link are only going to give you the raw number of clicks – it can’t match that traffic with what it does later. If you go with a paid solution – you’ll find out which traffic source is not only giving you the best traffic, but which one is giving you the best conversion and sales. It’s not unlikely that you’ll run into a situation where two similar traffic sources are giving you a nearly identical flow of traffic – but when you dig down into the stats, you might see that one of them is giving you 30% more opt-ins and sales than the other.
This sort of information is pure gold – because now you know where to spend your time. We all get the same number of hours in the day – if you can use your hours more profitably than your neighbor – then your bank account will soon be much bigger…
What’s your favorite tracking tool?
And it can do so at a page level – in other words, it’s not site-wide. When you’re creating your page, it’s just another option that shows up… and mine looks like this:
You’ll see here that I’m directing visitors who have first opted in – and are looking at my OTO offer of List Lightning + bonuses, to my downsell page if they try to leave. I tend to try to give descriptive names to my pages – so I know what each one actually does… and you’ll note that I also tend to number them…
That way, if I want to add another downsell in the future, I can do so easily – or I can also split test various download offers … so half the visitors would go to ‘Thankyou-OTOD1′, and half would go to Thankyou-OTOD2’. (These are examples – don’t try to go to them!)
The redirect and the Alert Box Message are unique to each and every page or post that you put this on. So this is quite well suited for exactly what I’m trying to do.
This isn’t a sitewide popup… nor is it designed like other popups to get people to sign up – it’s only going to warn visitors who are trying to leave that you have another offer you’d like to show them. Some people get upset when they see popups – but the simple fact is that as the website owner – you’re about to lose that visitor anyway. So why not try to save that visitor – even at the possible expense of irritating them?
I know some people just hate popups – but they work. And if you’re trying to build a list, you aren’t going to be doing very well until you master popups!
Now, I don’t mind that people know I have a downsell – I’ll tell people that they can get just my manual by itself without the bonuses… but why advertise it so blatantly? You just might be converting a $17 sale into a $7 sale! For me, this is a disaster… never intentionally try to downsell your offers – only do it when it’s necessary to save a sale… So obviously, I had to figure out how to stop my Pinoy Redirect popup from believing that visitors clicking my payment button were trying to leave the site.
Now, like many of you, I started looking at all sorts of paid options… the best ones that I found were Popup Domination, WPSubscribers, and Action Popups. And I suspect that eventually, I might want to play around with something like that. In the meantime, I don’t mind using a free solution – as long as I’m not losing sales because I’m intentionally trying to downsell a visitor!
So how do you fix it so that the free Pinoy redirect doesn’t redirect people who press your purchase button?
Simple… you change the purchase button to stay on your website for a moment…
Now, here’s where it’s handy to know a little HTML… here’s what the original code looked like that shows the payment button:
<a href=”https://www.jvzoo.com/z/ll/95731/99“><img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/z/95731/99″ border=”0″ /></a>
So we have to fool the redirect script by not leaving the website on that initial click. You can see with this graphic exactly what’s happening – when that payment button is pushed – the visitor is leaving the webpage – so Pinoy kicks in, and tries to warn the visitor that there’s a downsell offer. Quite obviously, we don’t want that.
Now, I know if you’ve read my manual, List Lightning; that you’re familiar with the wordpress plugin ‘Pretty Link’ – what we’re going to do is route our JVZoo payment plug (or whichever payment button you’re using, Clickbank, Rapbank, PayDotCom, etc…) through Pretty Link. So since Pinoy only ‘lives’ on the first webpage, and can’t follow us along … we’re going to jump to another virtual ‘page’ on our website before we leave the website. Now Pinoy (or your favorite exit redirect) has nothing to complain about, and visitors won’t be getting redirected when they want to purchase your OTO offer.
I went to my Pretty Link plugin, and told it that I’m creating a new link called ‘jvzoo17’ – and then told Pretty Link that this should be redirected to: https://www.jvzoo.com/z/ll/95731/99
Now I need to go into the actual HTML for my OTO offer page, and change the code from this:
The rest of the code just pulls the image of the button from JVZoo, and doesn’t need to be changed:
<img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/0/45531/7″ border=”0″ /></a>
Now we have a free exit redirect plugin that does exactly what we want it to do… and if this HTML is too confusing, then simply jump over to Fiverr.com, and pay someone 5 bucks to do what needs to be done – and you’re home free!