Landing Pages Made Easy… Squeeze Those Email Addresses!

Having problems creating a landing Page? Even with a decent knowledge of HTML – it can be difficult to get all the elements of a good landing page put together. Now, I suspect that you’ve seen mine… (if you haven’t, click here to look at it – it will open in a new window) Would you believe that I put these sort of landing pages together in about one minute? I probably spend more time thinking about the headline than I do actually creating the landing page. But I cheat… I use Juan Morales’ WordPress plugin: Epic Squeeze – it’s easy to use. It’s already integrated with these Autoresponders:

  • Aweber
  • GetResponse
  • Mailchimp
  • Ebizac
  • 1ShoppingCart

It does the stunning ‘background’ images… and it will locate the images for you! It has a built in search that goes out and finds these nice graphics… then ‘under the hood’ – it will save it to your WordPress site – all ready to go. You don’t do anything! It’s a real point and click solution! Now, there’s no need to go into all the features – you can look at them yourself by clicking for the Epic Squeeze Benefits Page – I’d just like to highlight a few that I like… it has the opacity control that you only find on the higher end squeeze page builders… I like that. Your optin box will blend so that you can see the background image shining partially through. It’s a really neat effect! It has the ability to send non-premium traffic to a separate squeeze page! You want to filter your lists so you have one list of only American, Canadian, UK, and Australian visitors? Epic Squeeze can do it. GeoTargeting is built in… have you ever seen a squeeze page that said:

Only 3 Packages Left For The Los Angeles Area

… and you’re sitting in Los Angeles? Makes it kinda urgent that you sign up, doesn’t it? All based on the IP address of the visitor. Built in Exit Pops… I don’t use ’em on my landing pages, because there’s traffic sources that don’t like popup scripts – but it’s a handy feature if I decide to separate out my landing pages based on traffic source… Built in ‘submit’ buttons… all the common varieties are here – you won’t need to look around for squeeze page graphics… of course, you can still use your own if you like. These are just a few of the features I like. Now, to be honest, I have to tell you that Juan has a Lite version that goes for about half the price… but the Lite version doesn’t have the GeoTargeting or the advanced stats tracking. But those features – for me at least – I’m perfectly willing to pay full price for. What do you think? Click Here To See The Full Benefits Page. Be sure to watch all the Youtube videos on that page… you’ll learn alot!

Exit Redirects – Avoiding Redirects On Payment Links

In my manual, List Lightning, I describe how you want to have an exit redirect in your OTO page – that is, the first page that your Autoresponder sends visitors who have just opted in. And there isn’t very many choices for redirect plugins in the WordPress world… the best that I’ve found is the ‘Pinoy Pop Up On Exit’ plugin – which is what I’m currently using. It can stop someone from closing a webpage, give them a javascript notice, and redirect them to your downsell page.

And it can do so at a page level – in other words, it’s not site-wide. When you’re creating your page, it’s just another option that shows up… and mine looks like this:

Pinoy Pop Up On ExitYou’ll see here that I’m directing visitors who have first opted in – and are looking at my OTO offer of List Lightning + bonuses, to my downsell page if they try to leave. I tend to try to give descriptive names to my pages – so I know what each one actually does… and you’ll note that I also tend to number them…

That way, if I want to add another downsell in the future, I can do so easily – or I can also split test various download offers … so half the visitors would go to ‘Thankyou-OTOD1′, and half would go to Thankyou-OTOD2’. (These are examples – don’t try to go to them!)

The redirect and the Alert Box Message are unique to each and every page or post that you put this on. So this is quite well suited for exactly what I’m trying to do.

This isn’t a sitewide popup… nor is it designed like other popups to get people to sign up – it’s only going to warn visitors who are trying to leave that you have another offer you’d like to show them. Some people get upset when they see popups – but the simple fact is that as the website owner – you’re about to lose that visitor anyway. So why not try to save that visitor – even at the possible expense of irritating them?

I know some people just hate popups – but they work. And if you’re trying to build a list, you aren’t going to be doing very well until you master popups!

Now, here comes the problem – and yes, I actually had one of my customers point it out to me… he tried to purchase the main OTO offer – and the javascript warning box came on offering my downsell at a $10 discount.

Now, I don’t mind that people know I have a downsell – I’ll tell people that they can get just my manual by itself without the bonuses… but why advertise it so blatantly? You just might be converting a $17 sale into a $7 sale! For me, this is a disaster… never intentionally try to downsell your offers – only do it when it’s necessary to save a sale… So obviously, I had to figure out how to stop my Pinoy Redirect popup from believing that visitors clicking my payment button were trying to leave the site.

Now, like many of you, I started looking at all sorts of paid options… the best ones that I found were Popup Domination, WPSubscribers, and Action Popups. And I suspect that eventually, I might want to play around with something like that. In the meantime, I don’t mind using a free solution – as long as I’m not losing sales because I’m intentionally trying to downsell a visitor!

So how do you fix it so that the free Pinoy redirect doesn’t redirect people who press your purchase button?

Simple… you change the purchase button to stay on your website for a moment…

Now, here’s where it’s handy to know a little HTML… here’s what the original code looked like that shows the payment button:

<a href=”https://www.jvzoo.com/z/ll/95731/99“><img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/z/95731/99″ border=”0″ /></a>

Bad Redirect

Now, I’ve changed a few things so it’s no longer the exact code, I’m just trying to illustrate this procedure… the code that I’m going to precisely target is highlighted in blue. Since that bit of code leads someone who clicks it off the site – it does the same thing as someone trying to close the browser. And the Pinoy javascript will jump in with a warning…

So we have to fool the redirect script by not leaving the website on that initial click. You can see with this graphic exactly what’s happening – when that payment button is pushed – the visitor is leaving the webpage – so Pinoy kicks in, and tries to warn the visitor that there’s a downsell offer. Quite obviously, we don’t want that.

Good Redirect

Now, I know if you’ve read my manual, List Lightning; that you’re familiar with the wordpress plugin ‘Pretty Link’ – what we’re going to do is route our JVZoo payment plug (or whichever payment  button you’re using, Clickbank, Rapbank, PayDotCom, etc…) through Pretty Link. So since Pinoy only ‘lives’ on the first webpage, and can’t follow us along … we’re going to jump to another virtual ‘page’ on our website before we leave the website. Now Pinoy (or your favorite exit redirect) has nothing to complain about, and visitors won’t be getting redirected when they want to purchase your OTO offer.

I went to my Pretty Link plugin, and told it that I’m creating a new link called ‘jvzoo17’ – and then told Pretty Link that this should be redirected to: https://www.jvzoo.com/z/ll/95731/99

Now I need to go into the actual HTML for my OTO offer page, and change the code from this:

<a href=”https://www.jvzoo.com/z/ll/95731/99″>

to this:

<a href=”/jvzoo17″>

The rest of the code just pulls the image of the button from JVZoo, and doesn’t need to be changed:

<img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/0/45531/7″ border=”0″ /></a>

Now we have a free exit redirect plugin that does exactly what we want it to do… and if this HTML is too confusing, then simply jump over to Fiverr.com, and pay someone 5 bucks to do what needs to be done – and you’re home free!