Getresponse & Email Series Secrets…

I’m going to let you in on a slick secret I use when writing my Getresponse email series. As you may know, Getresponse allows you to title your emails separately from the titles that subscribers see. So what I do, is add a prefix to my titles.

Now, I’m not going to give away my titles – you can subscribe to my list if you want to see the titles of my emails – but I wanted to share with you the first 30 days worth of prefixes… here they are:

F
FB
FA
FA
FBA
FA
FA
FW
FWA
FBA
F
FA
F
FA
FA
F
FW
FA
F
FA
FW
F
F
FA
FA
F
FW
FW
FA
F

Rather mysterious prefixes – don’t you think? But here’s the breakdown… ‘F’ means its an email designed for my Freebie list – my Buyers List uses, wait for it… ‘B’. 🙂

  • The ‘B’ stands for Bonus links. These are links going to my rotator (My Click Boss) that feeds to my Pay Per Click partners, and my Clickbanking partners.
  • The ‘A’ stands for Affiliate links. These links are either to my own products, or to other’s products that I’ll be paid a commission on. This is where the money is made.
  • The ‘W’ stands for Website links. These links do a number of things – they drive traffic to my website – they allow me to give more detailed information to my subscribers (in the form of a detailed website post), and they allow me to sell affiliate products that might take more detailed selling information than an email can provide.

Now, I don’t need to read the emails to know what links I have in them… if for any reason I need to put another affiliate link in somewhere, I know exactly at a glance which emails I could do this in…

And if I’m cloning emails to another list, I can tell at a glance most of the important features of any particular email. This is a simple trick, and well worth doing.

With Getresponse, you also have the ability to set the date and time that emails are sent. I’ve chosen to send the first month’s worth of emails every day except Sunday.

I send them at 2pm – as it seems that this is a good time based on polling when I have the best chance to have my emails actually opened and read. You see, emails get read the most when they are less than an hour old. And mid-afternoon is a great time for people to read their emails.

If I send it in the morning – as many list builders do – the peak reading time isn’t until around 11am – and by then, a number of hours has passed by… so they may not be opened. I like to stay away from what the crowd is doing – so I’ve chosen the afternoon to send emails.

Now, Aweber doesn’t yet allow for delivery at a particular time – so this is a strategy that can only be used on Getresponse.

If someone buys any of my products, they will immediately be moved to my buyers list – where the emails are largely the same, but all affiliate references to my products are removed. And the buyers list will never be Adswapped.

After the first 30 days have passed, the email series stops being sent daily, and starts being sent only on Tuesday and Friday. This allows me to adswap the remaining days without any conflicts. Some people don’t mind emailing you up to 6 or 7 times a day – I don’t like to do this – as I’m more interested in having a good open rate.

Adswapping is simply the practice of sending to my list, someone else’s email… which is sending my list subscribers to their squeeze page… meanwhile, they are doing the same with their list – sending an email that directs their subscribers to my squeeze page.

New subscribers that come in to my list are then given my 30 day treatment of emails – and if they haven’t bought anything after 30 days, are then added in to the ‘adswapping’ segment of my list.

This is really a mixture of ‘Churn & Burn’ with ‘Relationship’ building. I make an effort to develop a relationship with my list – but am also willing to ‘Churn & Burn’ them after 30 days of non-response.

What do you think?

About Ben Holmes

Online since the late '90's, I built my first website in 2001 - coding it on notepad. Times have changed, haven't they? Active on the Warrior's Forum and Facebook - I spend most of my time teaching people how to build their first list - and market to their subscribers. Do you have a list yet?

Comments

    • Ben says

      Thanks! My mother will appreciate that someone else also thinks I’m smart… 🙂

      But the idea here is that I’m still making modifications to my email series, and I want to be able to see at a glance where things are. My titles tell me a lot – but I still can’t remember which posts have affiliate links, and which ones could use one if another is needed.

      Plus, this helps a list owner to tell at a glance if he’s providing enough ‘content to sales’ ratio of emails…

  1. cornelius says

    If within 30 days they bought something, will they be moved to your buyers list too? Nevertheless, the ‘Churn & Burn’ after 30 days of non-response is fair but then there is the chance of them unsubscribing?

    • says

      Yes! If they buy something of mine 5 years from now, they’ll be moved to my buyer’s list… it’s all done automatically through automation rules set up at my autoresponder.

      The only thing that’s more difficult to track is affiliate sales.

      This is why so many marketers offer you their own products as “bonuses” if you purchase an affiliate product, this allows them to ‘catch’ the sale, and move you to their buyer’s list.

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