Pingback Traffic – Helping Yourself By Helping Others…

Mr. TOne of the really nifty ways you can get traffic is built-in to the WordPress platform. It’s a feature known as a ‘Pingback’. The way it works is simple:

  • You make a post on your website – and you reference by URL a post on someone else’s website.
  • WordPress will now go and notify that other website that you just linked to it.
  • The other website will come back, and verify that there’s a link… then let the Webmaster know that there’s a new Pingback in the comments section to approve.

If you aren’t using Pingbacks, [Read more…]

Say Goodbye To SEO – Good Riddance!

No SeoThose of you who come from any background of owning a website know full well the constant battles with SEO – Search Engine Optimization. Getting backlinks, finding just the right keywords – writing and re-writing your posts to get the right keyword usage percentage, getting backlinks, linking all your inner pages, getting backlinks… hmm… constant fighting over backlinks, right?

But no more!

As you learn to build your list – SEO is now a thing of the past. [Read more…]

Say Goodbye To Google Analytics – Hello To Piwik!

You don’t need to be paranoid to realize that Google is everywhere – and perhaps learning just too much about what everyone does online. But their products are so tempting! How anyone could do without their Analytics – if you own a website – is beyond me. Particularly when you’re in the business of list building.

You need to know [Read more…]

No More Google Love…

50 Ways To Make Google Love Your WebsiteThere’s a fundamental difference between those who build lists, and those who build websites.

The traditional method requires finding an EMD – an Exact Match Domain name, partnering it with carefully keyworded articles, built in a SILO style, then backlinking from directories, social sites, Web 2.0 properties, and video sites.

Traffic is – for all intents and purposes – only coming from one site – Google… and the intent is to show Google so much love that they’ll shower your site with high rankings, even the holy grail, the number 1 spot on the first page. [Read more…]

Blogging On Your Website – A Necessity?

Eating CrowOkay folks – time for me to eat a little crow… In my soon to be revised manual – List Lightning – I recommended that you spend more time building your list than in doing anything with blogging on your website. Guess what … I was wrong.

As I’ve pointed out a number of times – the best way to learn is to follow other successful marketers – and learn from them – both what they do right, and what they do wrong. I pointed out before that the list is the important thing – and that any blogging that you do is entirely secondary to building your list. To some extent, I still think this is correct – between blogging and list building, blogging certainly comes second.

But I now believe that it’s imperative to create  your own blog – and post on it. Largely because of one thing – and one thing only… email open rates. The concept is simple, you stop selling to your list through your emails. Put a majority of your sales efforts on your website, and only refer your list to your website when it’s appropriate to do so. This allows you to concentrate on sending your list good content – and not have your Autoresponder sending day after day of boringly repetitive sales pitches… have you checked your emails lately? I know I get quite a few sales pitches.

And the emails I read virtually all the time are the very few marketers who are not pitching me something on every single email.

So I’m actually firing up my website for blogging, and not just to host my landing pages… it’ll take a while to catch up – had I been doing this all along – I’d be much further along. On the other hand, I’ve seen some really excellent list building blogs that don’t have more than a dozen or so posts… so perhaps I can catch up…  😉

When I can get to it, I’ll be revising my List Lightning manual to include these newer insights… but the basic fundamentals haven’t changed. You need to build a list, you need to build rapport with your list, and you need to monetize your list.

Now, for those of you who will instantly come to the conclusion that you don’t have anything to say – that’s simply not true. I find so many topics to talk about that I just don’t have time to type it all in. And if I ever needed another topic – I’d just type “list building” into Google – go to someone’s blog or to a forum, and read… I’d quickly come up with more ideas – and then I simply type it in my own words.

While it would be easy to ‘cut & paste’ – that’s simply not going to cut the mustard… you need to re-write whatever catches your eye.

The big advantage that I have over people who are trying to earn a living with blogging – is that I don’t care if anyone ever finds this blog through a search engine… I don’t need to do any particular SEO work – or build links, or research keywords… all of those sorts of things are a necessity when building a site that must stand on its own… but this site is only a support tool for my list – and even though people can get on my list through this site – that’s not the primary method I have for list building.

So if you’ve fired up your list building efforts and ignored your website based on my say so… I’m sitting here eating crow. I take back what I previously recommended – and now encourage everyone to build their site up as more than a place to stuff landing pages and tracking tools.

Mmmm… crow tastes good…

What do you think?

Why You MUST Track Your Traffic – In And Out!

I know I’ve said it time and time again, and in my manual List Lightning, I emphasized just how important it is to track every single action that takes place on your website… but let me do it again…

You must track everything – if you don’t track what’s happening, you can’t fix any problems that you don’t know you have!

For example – when I post on Digital Point Forum – I have a signature line that leads people back to – which is intercepted by my Adtrackz Gold – and the URL changed to go to my landing page. But more than merely redirecting – my tracking tells me how many people are coming from that forum. So if I’m spending equal time on two different forums, yet one forum delivers three times the traffic – it would seem obvious where to spend my posting efforts…  😀

Parento PrincipleParento’s Principle – well known among Internet Marketers – tells us that 80% of our money comes from just 20% of our efforts. Now, wouldn’t it make sense to try to discover just what that 20% consists of, and do more of it? When it comes to traffic it’s possible to do this… you may not always know just what – about your efforts – is converting more sales – but you can know what traffic methods are producing the most traffic. Wouldn’t it make more sense to concentrate your efforts on methods that work better than others?

If you read my manual, you know I speak highly of the WordPress plugin called Pretty Link – and if you cannot afford a more robust tracking solution – this will do you very well. I almost never put a link anywhere that doesn’t have a tracking code on it… I mentioned above my Digital Point Forum tracking code… it’s merely ‘dp’. For  other sources, I use two or three letter tracking codes similar to ‘dp’. You should do the same thing right from the beginning – because what I tell you works for me, might not work for you. Perhaps I write brilliant posts – that drive a lot of traffic – but do horrible videos, that drive very little… that might not be your experience. You may do wonderful videos, and have poor writing skills – we all have our strengths & weaknesses. So I can’t tell you what works for me, because it’s meaningless for you. You have to track your own traffic sources to find out.

You’ll notice that even here – when I reference a product, I’m using tracking codes – I want to know what visitors are finding worth clicking on – such knowledge can guide me to helping visitors more. (and of course, earning more money!)

Now, unless you purchase the Pro version of Pretty Link, or Adtrackz Gold – you won’t know your conversion and sales numbers. Free solutions like Pretty Link are only going to give you the raw number of clicks – it can’t match that traffic with what it does later. If you go with a paid solution – you’ll find out which traffic source is not only giving you the best traffic, but which one is giving you the best conversion and sales. It’s not unlikely that you’ll run into a situation where two similar traffic sources are giving you a nearly identical flow of traffic – but when you dig down into the stats, you might see that one of them is giving you 30% more opt-ins and sales than the other.

This sort of information is pure gold – because now you know where to spend your time. We all get the same number of hours in the day – if you can use your hours more profitably than your neighbor – then your bank account will soon be much bigger…

What’s your favorite tracking tool?