No More Google Love…

50 Ways To Make Google Love Your WebsiteThere’s a fundamental difference between those who build lists, and those who build websites.

The traditional method requires finding an EMD – an Exact Match Domain name, partnering it with carefully keyworded articles, built in a SILO style, then backlinking from directories, social sites, Web 2.0 properties, and video sites.

Traffic is – for all intents and purposes – only coming from one site – Google… and the intent is to show Google so much love that they’ll shower your site with high rankings, even the holy grail, the number 1 spot on the first page. [Read more…]

Landing Pages Made Easy… Squeeze Those Email Addresses!

Having problems creating a landing Page? Even with a decent knowledge of HTML – it can be difficult to get all the elements of a good landing page put together. Now, I suspect that you’ve seen mine… (if you haven’t, click here to look at it – it will open in a new window) Would you believe that I put these sort of landing pages together in about one minute? I probably spend more time thinking about the headline than I do actually creating the landing page. But I cheat… I use Juan Morales’ WordPress plugin: Epic Squeeze – it’s easy to use. It’s already integrated with these Autoresponders:

  • Aweber
  • GetResponse
  • Mailchimp
  • Ebizac
  • 1ShoppingCart

It does the stunning ‘background’ images… and it will locate the images for you! It has a built in search that goes out and finds these nice graphics… then ‘under the hood’ – it will save it to your WordPress site – all ready to go. You don’t do anything! It’s a real point and click solution! Now, there’s no need to go into all the features – you can look at them yourself by clicking for the Epic Squeeze Benefits Page – I’d just like to highlight a few that I like… it has the opacity control that you only find on the higher end squeeze page builders… I like that. Your optin box will blend so that you can see the background image shining partially through. It’s a really neat effect! It has the ability to send non-premium traffic to a separate squeeze page! You want to filter your lists so you have one list of only American, Canadian, UK, and Australian visitors? Epic Squeeze can do it. GeoTargeting is built in… have you ever seen a squeeze page that said:

Only 3 Packages Left For The Los Angeles Area

… and you’re sitting in Los Angeles? Makes it kinda urgent that you sign up, doesn’t it? All based on the IP address of the visitor. Built in Exit Pops… I don’t use ’em on my landing pages, because there’s traffic sources that don’t like popup scripts – but it’s a handy feature if I decide to separate out my landing pages based on traffic source… Built in ‘submit’ buttons… all the common varieties are here – you won’t need to look around for squeeze page graphics… of course, you can still use your own if you like. These are just a few of the features I like. Now, to be honest, I have to tell you that Juan has a Lite version that goes for about half the price… but the Lite version doesn’t have the GeoTargeting or the advanced stats tracking. But those features – for me at least – I’m perfectly willing to pay full price for. What do you think? Click Here To See The Full Benefits Page. Be sure to watch all the Youtube videos on that page… you’ll learn alot!

Overwhelmed? Here’s The Solution!

Done For You WebsiteIf you’ve purchased List Lightning – you know that I give you just 10 simple steps to follow – and for me, these were easy – because I’ve done all of this stuff before… I’ve built websites, I’ve written books, I’ve sold online, I’ve driven traffic… none of this is a secret to me.

And it won’t be a secret to you much longer… You’ll learn how to put up a site, how to do simple HTML, how to write emails, headlines, landing pages…

But maybe you’re in a hurry – and don’t want to wait until you learn how yourself.

This is where Michelle will step in and help you. She’ll do all the hard work for you… because in list building, setting up the foundation of your money funnel is the hardest and most technological thing you have to do – so let Michelle do it for you!

Click Here For Michelle’s Offer

What you’ll do is give Michelle your login & password to your Hostgator & Autoresponder – what she’ll do is this… she’ll set up your site, give you a free report to give away, load up your Autoresponder, and you’ll be ready to start driving traffic.

Here’s what you get:

  • No lousy PLR! The Free Report Has Been Written By Michelle
  • A Great Looking High Converting Optin Page
  • A Thankyou / Download Page With An OTO Affiliate Offer
  • Matching Report Layout
  • Royalty Free or Licensed Images
  • Unique Professional Squeeze Page Copy That Converts
  • Website Upload /Setup Installation On Your Hosting
  • Upload / Setup Of Emails On Your Autoresponder
  • Solo Ad Copy To Promote Your New List With Solo Ad Vendors
  • You Also Get 20 Relationship / Content Follow-Up Emails
  • 10 Affiliate Promo Emails For 10 WSO or Clickbank Affiliate Programs

Click Here For Michelle’s Offer

If learning and building your own site seem just too overwhelming to you – let Michelle cut out most of the work for you. I really don’t want to leave you with any excuse not to setup your financial future with list building – so if having Michelle do all the heavy work for you is the key – then let’s start making money!

Blogging On Your Website – A Necessity?

Eating CrowOkay folks – time for me to eat a little crow… In my soon to be revised manual – List Lightning – I recommended that you spend more time building your list than in doing anything with blogging on your website. Guess what … I was wrong.

As I’ve pointed out a number of times – the best way to learn is to follow other successful marketers – and learn from them – both what they do right, and what they do wrong. I pointed out before that the list is the important thing – and that any blogging that you do is entirely secondary to building your list. To some extent, I still think this is correct – between blogging and list building, blogging certainly comes second.

But I now believe that it’s imperative to create  your own blog – and post on it. Largely because of one thing – and one thing only… email open rates. The concept is simple, you stop selling to your list through your emails. Put a majority of your sales efforts on your website, and only refer your list to your website when it’s appropriate to do so. This allows you to concentrate on sending your list good content – and not have your Autoresponder sending day after day of boringly repetitive sales pitches… have you checked your emails lately? I know I get quite a few sales pitches.

And the emails I read virtually all the time are the very few marketers who are not pitching me something on every single email.

So I’m actually firing up my website for blogging, and not just to host my landing pages… it’ll take a while to catch up – had I been doing this all along – I’d be much further along. On the other hand, I’ve seen some really excellent list building blogs that don’t have more than a dozen or so posts… so perhaps I can catch up…  😉

When I can get to it, I’ll be revising my List Lightning manual to include these newer insights… but the basic fundamentals haven’t changed. You need to build a list, you need to build rapport with your list, and you need to monetize your list.

Now, for those of you who will instantly come to the conclusion that you don’t have anything to say – that’s simply not true. I find so many topics to talk about that I just don’t have time to type it all in. And if I ever needed another topic – I’d just type “list building” into Google – go to someone’s blog or to a forum, and read… I’d quickly come up with more ideas – and then I simply type it in my own words.

While it would be easy to ‘cut & paste’ – that’s simply not going to cut the mustard… you need to re-write whatever catches your eye.

The big advantage that I have over people who are trying to earn a living with blogging – is that I don’t care if anyone ever finds this blog through a search engine… I don’t need to do any particular SEO work – or build links, or research keywords… all of those sorts of things are a necessity when building a site that must stand on its own… but this site is only a support tool for my list – and even though people can get on my list through this site – that’s not the primary method I have for list building.

So if you’ve fired up your list building efforts and ignored your website based on my say so… I’m sitting here eating crow. I take back what I previously recommended – and now encourage everyone to build their site up as more than a place to stuff landing pages and tracking tools.

Mmmm… crow tastes good…

What do you think?

Exit Redirects – Avoiding Redirects On Payment Links

In my manual, List Lightning, I describe how you want to have an exit redirect in your OTO page – that is, the first page that your Autoresponder sends visitors who have just opted in. And there isn’t very many choices for redirect plugins in the WordPress world… the best that I’ve found is the ‘Pinoy Pop Up On Exit’ plugin – which is what I’m currently using. It can stop someone from closing a webpage, give them a javascript notice, and redirect them to your downsell page.

And it can do so at a page level – in other words, it’s not site-wide. When you’re creating your page, it’s just another option that shows up… and mine looks like this:

Pinoy Pop Up On ExitYou’ll see here that I’m directing visitors who have first opted in – and are looking at my OTO offer of List Lightning + bonuses, to my downsell page if they try to leave. I tend to try to give descriptive names to my pages – so I know what each one actually does… and you’ll note that I also tend to number them…

That way, if I want to add another downsell in the future, I can do so easily – or I can also split test various download offers … so half the visitors would go to ‘Thankyou-OTOD1′, and half would go to Thankyou-OTOD2’. (These are examples – don’t try to go to them!)

The redirect and the Alert Box Message are unique to each and every page or post that you put this on. So this is quite well suited for exactly what I’m trying to do.

This isn’t a sitewide popup… nor is it designed like other popups to get people to sign up – it’s only going to warn visitors who are trying to leave that you have another offer you’d like to show them. Some people get upset when they see popups – but the simple fact is that as the website owner – you’re about to lose that visitor anyway. So why not try to save that visitor – even at the possible expense of irritating them?

I know some people just hate popups – but they work. And if you’re trying to build a list, you aren’t going to be doing very well until you master popups!

Now, here comes the problem – and yes, I actually had one of my customers point it out to me… he tried to purchase the main OTO offer – and the javascript warning box came on offering my downsell at a $10 discount.

Now, I don’t mind that people know I have a downsell – I’ll tell people that they can get just my manual by itself without the bonuses… but why advertise it so blatantly? You just might be converting a $17 sale into a $7 sale! For me, this is a disaster… never intentionally try to downsell your offers – only do it when it’s necessary to save a sale… So obviously, I had to figure out how to stop my Pinoy Redirect popup from believing that visitors clicking my payment button were trying to leave the site.

Now, like many of you, I started looking at all sorts of paid options… the best ones that I found were Popup Domination, WPSubscribers, and Action Popups. And I suspect that eventually, I might want to play around with something like that. In the meantime, I don’t mind using a free solution – as long as I’m not losing sales because I’m intentionally trying to downsell a visitor!

So how do you fix it so that the free Pinoy redirect doesn’t redirect people who press your purchase button?

Simple… you change the purchase button to stay on your website for a moment…

Now, here’s where it’s handy to know a little HTML… here’s what the original code looked like that shows the payment button:

<a href=”https://www.jvzoo.com/z/ll/95731/99“><img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/z/95731/99″ border=”0″ /></a>

Bad Redirect

Now, I’ve changed a few things so it’s no longer the exact code, I’m just trying to illustrate this procedure… the code that I’m going to precisely target is highlighted in blue. Since that bit of code leads someone who clicks it off the site – it does the same thing as someone trying to close the browser. And the Pinoy javascript will jump in with a warning…

So we have to fool the redirect script by not leaving the website on that initial click. You can see with this graphic exactly what’s happening – when that payment button is pushed – the visitor is leaving the webpage – so Pinoy kicks in, and tries to warn the visitor that there’s a downsell offer. Quite obviously, we don’t want that.

Good Redirect

Now, I know if you’ve read my manual, List Lightning; that you’re familiar with the wordpress plugin ‘Pretty Link’ – what we’re going to do is route our JVZoo payment plug (or whichever payment  button you’re using, Clickbank, Rapbank, PayDotCom, etc…) through Pretty Link. So since Pinoy only ‘lives’ on the first webpage, and can’t follow us along … we’re going to jump to another virtual ‘page’ on our website before we leave the website. Now Pinoy (or your favorite exit redirect) has nothing to complain about, and visitors won’t be getting redirected when they want to purchase your OTO offer.

I went to my Pretty Link plugin, and told it that I’m creating a new link called ‘jvzoo17’ – and then told Pretty Link that this should be redirected to: https://www.jvzoo.com/z/ll/95731/99

Now I need to go into the actual HTML for my OTO offer page, and change the code from this:

<a href=”https://www.jvzoo.com/z/ll/95731/99″>

to this:

<a href=”/jvzoo17″>

The rest of the code just pulls the image of the button from JVZoo, and doesn’t need to be changed:

<img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/0/45531/7″ border=”0″ /></a>

Now we have a free exit redirect plugin that does exactly what we want it to do… and if this HTML is too confusing, then simply jump over to Fiverr.com, and pay someone 5 bucks to do what needs to be done – and you’re home free!

How To Craft The Perfect Email Series

When setting up your Autoresponder series – you must start by figuring out just what your goals are – and how best to achieve them. I’m going to cover the most common forms of email series that I’ve seen and know about.

The first email series is the worst possible one – but sadly, all too often seen with beginners:

Email Series 1

Beginners forget the powerful advantage of an Autoresponder – it automates things… but if you haven’t fed your Autoresponder with a good series of emails – you can’t expect your Autoresponder to be feeding your bank account! Some people rely on sending Broadcast messages – that is, they sit down each and every day, and type a new message that goes out to their list. What a horrible way to do business! I got into list building because I want maximum flexibility with my time… I don’t want to be tied down to constantly be writing new emails!

So don’t make this mistake – Broadcast emails are only for those times when you have something really new – perhaps a new product launch – or something that’s really new and time sensitive – a webinar, or a new video or website post you’d like them to see.

Now let’s look at the most common sort of email series that I see…

Email Series 2

This is quite common – I’d say that probably 90% of all the lists I sign up for follow this format. It very quickly becomes boring – and these are the people who will have huge problems with their ‘open rate’ – the percentage of people who open their emails.

What good is it to have a list of 5,000 people, if only 5% open your emails? Would you rather have a list of 5,000 with an open rate of 5%, or a smaller list of just 2,500 people with an open rate of 40%?

The first example will give you just 250 people looking at your offer – but with a list half the size, a 40% open rate would give you 1,000 people reading your offer! What would you rather have?

I can hear you asking the question (I’m a part-time mindreader…): “How do I get a 40% open rate?”

Well, simple really – don’t bore your list… provide real content … I’m on one list that I enjoy reading, because even though she tends to follow the above tactic, she at least gives links to funny videos – and tells me what’s going on in her life… family, pets, people… in other words, even though she’s always hyping something or other – she actually crafts her emails more carefully than most.

But let’s look at the next example – that will get you closer to your 40% open rate:

Email Series 3

This is what many List Building courses will recommend – and with good reason – you’re giving your readers valuable information – and not deluging them with a hard sell on every email. This is the sort of email series that will boost your open rate, and get more people reading what you have to offer. Now, is this the perfect email series? It’s certainly not bad, and in the right hands, this will serve you well.

Particularly if you employ not a ‘hard sell’ – but a solution based Affiliate product review – where you discuss a common problem, then just ‘casually’ mention that you found the best solution when you bought ‘XYZ’s’ affiliate product. By focusing on how to solve problems, rather than “You gotta get this – it’s incredible – it will make you a fortune overnight” type of hype, you’ll become more engaged with your readers – and they will tend to buy products you recommend.

You must learn to be a salesman!  If you really want to succeed in list building, you have to figure out how to persuade people that what you’re recommending will help them. How do you do this? I recommend two methods – first, find any books on salesmanship or direct marketing that you can. Read. Study. Learn…

The second method is even easier… set up a secondary email address… and start subscribing to every email list you can find – preferably in your chosen niche, of course. Read the emails that get sent to you – who is persuasive? What did they write that made that email enjoyable to read? How did they format that email? What headline did they use?

I always say – don’t re-invent the wheel… don’t try to be innovative – I’m certainly no genius – and I accepted that fact long ago… I’m not going to surpass Willy Crawford… or James Francis, or Igor Kheifets, or Bill Hugall – but I can learn from them! I’m on their lists, I’m reading what they wrote, I pay attention to what I think that they are doing right, and if I don’t like something that they do, I don’t do it myself.

Now, on to what is perhaps the best solution of all: