Getresponse & Email Series Secrets…

I’m going to let you in on a slick secret I use when writing my Getresponse email series. As you may know, Getresponse allows you to title your emails separately from the titles that subscribers see. So what I do, is add a prefix to my titles.

Now, I’m not going to give away my titles – you can subscribe to my list if you want to see the titles of my emails – but I wanted to share with you the first 30 days worth of prefixes… here they are: [Read more…]

Do You Want Unsubscribers?

Do you want your subscribers to click on the link at the bottom of your emails to instantly unsubscribe? You can get as many people as you want to leave your list –  It’s really simple – just treat people as idiots, and they’ll be happy to unsubscribe!

I just got an email from one of the lists I subscribe to, and the subject line read: [Read more…]

Gmail Spam – Why It Can Kill Your Business…

If you’ve done what I recommend in my manual – List Lightning (and indeed, what is only common sense): you’ve subscribed to your own list. And if you’re careful about your business, you’re keeping an eye on your spam folder – to make sure that none of your newsletter emails end up there.

But even the very best list marketers can end up there… Today I found [Read more…]

Can You Master Your Emotions?

Angry ManThe true answer for honest people is no – you can’t master your emotions… but most buying decisions are based on emotion. Think back to your last purchase… and identify what led you up to the point where you reached for your purse or wallet… And in most cases, it was emotion that led you there.

Now obviously, emotion isn’t the basis for every buying decision… I’m hungry, so I stock up at the grocery store. No emotion there… my car is low on gas, and I stop in at the gas station… so clearly, not everything is based on some emotion, but many buying decisions are.

For example: [Read more…]

Dozens of Websites – All Making You Money

Sound good?

There’s a few people on the Warren Forum that have dozens, even, in some cases, hundreds of websites – all busy earning them a few dollars (or even $50+) each month. Now, I hate to think about the SEO required to keep such a network of websites going… fresh content from time to time, new backlinks appearing so that Google believes them to be active…

But in list building – you don’t need quantity – you need quality. [Read more…]

Important? Or Not…

I’m often amused by other list builders – I subscribe and watch a number of them. (and if you’re not doing the same, you’re losing excellent free tutorials on how to do it right… or wrong.)

I’ve stated in my manual that the more your email series looks like just another email from a friend, the better off you’ll be… you’ll have higher open rates, and more trust from your list. One of the ways you look just like another ordinary friend is to use your NAME in the Name field. Let’s look at a small selection of today’s emails – and see what we can learn: [Read more…]

How Often Should You Email Your List?

This is a question that has just about as many answers as there are list owners…

But you’re going to be privileged to hear what I have to say on the topic…

Then you can ignore it – and do what you want to do anyway…  😆

First, let’s establish just what my goals are… because if you have different goals, you’re going to have a different way of approaching this topic. If you’ve been reading this blog, you may recall a post where I showed my preferred email series – it looks like this: [Read more…]

Gmail Spam – And Why It Can Kill Your Business…

If you’ve done what I recommend in my manual – List Lightning (and indeed, what is only common sense): you’ve subscribed to your own list. And if you’re careful about your business, you’re keeping an eye on your spam folder – to make sure that none of your newsletter emails end up there.

But even the very best list marketers can end up there… [Read more…]

Blogging On Your Website – A Necessity?

Eating CrowOkay folks – time for me to eat a little crow… In my soon to be revised manual – List Lightning – I recommended that you spend more time building your list than in doing anything with blogging on your website. Guess what … I was wrong.

As I’ve pointed out a number of times – the best way to learn is to follow other successful marketers – and learn from them – both what they do right, and what they do wrong. I pointed out before that the list is the important thing – and that any blogging that you do is entirely secondary to building your list. To some extent, I still think this is correct – between blogging and list building, blogging certainly comes second.

But I now believe that it’s imperative to create  your own blog – and post on it. Largely because of one thing – and one thing only… email open rates. The concept is simple, you stop selling to your list through your emails. Put a majority of your sales efforts on your website, and only refer your list to your website when it’s appropriate to do so. This allows you to concentrate on sending your list good content – and not have your Autoresponder sending day after day of boringly repetitive sales pitches… have you checked your emails lately? I know I get quite a few sales pitches.

And the emails I read virtually all the time are the very few marketers who are not pitching me something on every single email.

So I’m actually firing up my website for blogging, and not just to host my landing pages… it’ll take a while to catch up – had I been doing this all along – I’d be much further along. On the other hand, I’ve seen some really excellent list building blogs that don’t have more than a dozen or so posts… so perhaps I can catch up…  😉

When I can get to it, I’ll be revising my List Lightning manual to include these newer insights… but the basic fundamentals haven’t changed. You need to build a list, you need to build rapport with your list, and you need to monetize your list.

Now, for those of you who will instantly come to the conclusion that you don’t have anything to say – that’s simply not true. I find so many topics to talk about that I just don’t have time to type it all in. And if I ever needed another topic – I’d just type “list building” into Google – go to someone’s blog or to a forum, and read… I’d quickly come up with more ideas – and then I simply type it in my own words.

While it would be easy to ‘cut & paste’ – that’s simply not going to cut the mustard… you need to re-write whatever catches your eye.

The big advantage that I have over people who are trying to earn a living with blogging – is that I don’t care if anyone ever finds this blog through a search engine… I don’t need to do any particular SEO work – or build links, or research keywords… all of those sorts of things are a necessity when building a site that must stand on its own… but this site is only a support tool for my list – and even though people can get on my list through this site – that’s not the primary method I have for list building.

So if you’ve fired up your list building efforts and ignored your website based on my say so… I’m sitting here eating crow. I take back what I previously recommended – and now encourage everyone to build their site up as more than a place to stuff landing pages and tracking tools.

Mmmm… crow tastes good…

What do you think?

How To Craft The Perfect Email Series

When setting up your Autoresponder series – you must start by figuring out just what your goals are – and how best to achieve them. I’m going to cover the most common forms of email series that I’ve seen and know about.

The first email series is the worst possible one – but sadly, all too often seen with beginners:

Email Series 1

Beginners forget the powerful advantage of an Autoresponder – it automates things… but if you haven’t fed your Autoresponder with a good series of emails – you can’t expect your Autoresponder to be feeding your bank account! Some people rely on sending Broadcast messages – that is, they sit down each and every day, and type a new message that goes out to their list. What a horrible way to do business! I got into list building because I want maximum flexibility with my time… I don’t want to be tied down to constantly be writing new emails!

So don’t make this mistake – Broadcast emails are only for those times when you have something really new – perhaps a new product launch – or something that’s really new and time sensitive – a webinar, or a new video or website post you’d like them to see.

Now let’s look at the most common sort of email series that I see…

Email Series 2

This is quite common – I’d say that probably 90% of all the lists I sign up for follow this format. It very quickly becomes boring – and these are the people who will have huge problems with their ‘open rate’ – the percentage of people who open their emails.

What good is it to have a list of 5,000 people, if only 5% open your emails? Would you rather have a list of 5,000 with an open rate of 5%, or a smaller list of just 2,500 people with an open rate of 40%?

The first example will give you just 250 people looking at your offer – but with a list half the size, a 40% open rate would give you 1,000 people reading your offer! What would you rather have?

I can hear you asking the question (I’m a part-time mindreader…): “How do I get a 40% open rate?”

Well, simple really – don’t bore your list… provide real content … I’m on one list that I enjoy reading, because even though she tends to follow the above tactic, she at least gives links to funny videos – and tells me what’s going on in her life… family, pets, people… in other words, even though she’s always hyping something or other – she actually crafts her emails more carefully than most.

But let’s look at the next example – that will get you closer to your 40% open rate:

Email Series 3

This is what many List Building courses will recommend – and with good reason – you’re giving your readers valuable information – and not deluging them with a hard sell on every email. This is the sort of email series that will boost your open rate, and get more people reading what you have to offer. Now, is this the perfect email series? It’s certainly not bad, and in the right hands, this will serve you well.

Particularly if you employ not a ‘hard sell’ – but a solution based Affiliate product review – where you discuss a common problem, then just ‘casually’ mention that you found the best solution when you bought ‘XYZ’s’ affiliate product. By focusing on how to solve problems, rather than “You gotta get this – it’s incredible – it will make you a fortune overnight” type of hype, you’ll become more engaged with your readers – and they will tend to buy products you recommend.

You must learn to be a salesman!  If you really want to succeed in list building, you have to figure out how to persuade people that what you’re recommending will help them. How do you do this? I recommend two methods – first, find any books on salesmanship or direct marketing that you can. Read. Study. Learn…

The second method is even easier… set up a secondary email address… and start subscribing to every email list you can find – preferably in your chosen niche, of course. Read the emails that get sent to you – who is persuasive? What did they write that made that email enjoyable to read? How did they format that email? What headline did they use?

I always say – don’t re-invent the wheel… don’t try to be innovative – I’m certainly no genius – and I accepted that fact long ago… I’m not going to surpass Willy Crawford… or James Francis, or Igor Kheifets, or Bill Hugall – but I can learn from them! I’m on their lists, I’m reading what they wrote, I pay attention to what I think that they are doing right, and if I don’t like something that they do, I don’t do it myself.

Now, on to what is perhaps the best solution of all: