Getresponse & Email Series Secrets…

I’m going to let you in on a slick secret I use when writing my Getresponse email series. As you may know, Getresponse allows you to title your emails separately from the titles that subscribers see. So what I do, is add a prefix to my titles.

Now, I’m not going to give away my titles – you can subscribe to my list if you want to see the titles of my emails – but I wanted to share with you the first 30 days worth of prefixes… here they are: [Read more…]

Perfect Tools For Authority Blogging

Blogging ToolsHaving the right tools can make all the difference when you’re trying to begin a new online business… and make no mistake about it – creating an online authority website is a real business that will profit you greatly!

Some required tools, such as a domain name, hosting, and autoresponder – will cost you money. (they will also end up making you a lot of money!) Other tools listed here are completely free.

So without further ado – here are my recommendations in no particular order: [Read more…]

An Autoresponder Can Make You Rich!

The Money Is In The ListAccording to survey after survey, it takes an average of 8 visits to a website before a purchase is made. So you must be pro-active – you cannot rely on your visitor to return to your website, so offer them something of value, a free report, a correspondence course, something to convince them to give you their email address. Getting their email address is critical! Then the following 7 visits can be initiated by you, rather than by your potential customer. With a good autoresponder series of emails – you can develop a relationship with your visitors, and encourage them to purchase what you have to sell.

The Money Is In The List

How many times have you heard this assertion? The money is in the list… How many more times will you hear it before it sinks in? [Read more…]

Gmail Spam – Why It Can Kill Your Business…

If you’ve done what I recommend in my manual – List Lightning (and indeed, what is only common sense): you’ve subscribed to your own list. And if you’re careful about your business, you’re keeping an eye on your spam folder – to make sure that none of your newsletter emails end up there.

But even the very best list marketers can end up there… Today I found [Read more…]

Important? Or Not…

I’m often amused by other list builders – I subscribe and watch a number of them. (and if you’re not doing the same, you’re losing excellent free tutorials on how to do it right… or wrong.)

I’ve stated in my manual that the more your email series looks like just another email from a friend, the better off you’ll be… you’ll have higher open rates, and more trust from your list. One of the ways you look just like another ordinary friend is to use your NAME in the Name field. Let’s look at a small selection of today’s emails – and see what we can learn: [Read more…]

How Often Should You Email Your List?

This is a question that has just about as many answers as there are list owners…

But you’re going to be privileged to hear what I have to say on the topic…

Then you can ignore it – and do what you want to do anyway…  😆

First, let’s establish just what my goals are… because if you have different goals, you’re going to have a different way of approaching this topic. If you’ve been reading this blog, you may recall a post where I showed my preferred email series – it looks like this: [Read more…]

Gmail Spam – And Why It Can Kill Your Business…

If you’ve done what I recommend in my manual – List Lightning (and indeed, what is only common sense): you’ve subscribed to your own list. And if you’re careful about your business, you’re keeping an eye on your spam folder – to make sure that none of your newsletter emails end up there.

But even the very best list marketers can end up there… [Read more…]

Overwhelmed? Here’s The Solution!

Done For You WebsiteIf you’ve purchased List Lightning – you know that I give you just 10 simple steps to follow – and for me, these were easy – because I’ve done all of this stuff before… I’ve built websites, I’ve written books, I’ve sold online, I’ve driven traffic… none of this is a secret to me.

And it won’t be a secret to you much longer… You’ll learn how to put up a site, how to do simple HTML, how to write emails, headlines, landing pages…

But maybe you’re in a hurry – and don’t want to wait until you learn how yourself.

This is where Michelle will step in and help you. She’ll do all the hard work for you… because in list building, setting up the foundation of your money funnel is the hardest and most technological thing you have to do – so let Michelle do it for you!

Click Here For Michelle’s Offer

What you’ll do is give Michelle your login & password to your Hostgator & Autoresponder – what she’ll do is this… she’ll set up your site, give you a free report to give away, load up your Autoresponder, and you’ll be ready to start driving traffic.

Here’s what you get:

  • No lousy PLR! The Free Report Has Been Written By Michelle
  • A Great Looking High Converting Optin Page
  • A Thankyou / Download Page With An OTO Affiliate Offer
  • Matching Report Layout
  • Royalty Free or Licensed Images
  • Unique Professional Squeeze Page Copy That Converts
  • Website Upload /Setup Installation On Your Hosting
  • Upload / Setup Of Emails On Your Autoresponder
  • Solo Ad Copy To Promote Your New List With Solo Ad Vendors
  • You Also Get 20 Relationship / Content Follow-Up Emails
  • 10 Affiliate Promo Emails For 10 WSO or Clickbank Affiliate Programs

Click Here For Michelle’s Offer

If learning and building your own site seem just too overwhelming to you – let Michelle cut out most of the work for you. I really don’t want to leave you with any excuse not to setup your financial future with list building – so if having Michelle do all the heavy work for you is the key – then let’s start making money!

How To Craft The Perfect Email Series

When setting up your Autoresponder series – you must start by figuring out just what your goals are – and how best to achieve them. I’m going to cover the most common forms of email series that I’ve seen and know about.

The first email series is the worst possible one – but sadly, all too often seen with beginners:

Email Series 1

Beginners forget the powerful advantage of an Autoresponder – it automates things… but if you haven’t fed your Autoresponder with a good series of emails – you can’t expect your Autoresponder to be feeding your bank account! Some people rely on sending Broadcast messages – that is, they sit down each and every day, and type a new message that goes out to their list. What a horrible way to do business! I got into list building because I want maximum flexibility with my time… I don’t want to be tied down to constantly be writing new emails!

So don’t make this mistake – Broadcast emails are only for those times when you have something really new – perhaps a new product launch – or something that’s really new and time sensitive – a webinar, or a new video or website post you’d like them to see.

Now let’s look at the most common sort of email series that I see…

Email Series 2

This is quite common – I’d say that probably 90% of all the lists I sign up for follow this format. It very quickly becomes boring – and these are the people who will have huge problems with their ‘open rate’ – the percentage of people who open their emails.

What good is it to have a list of 5,000 people, if only 5% open your emails? Would you rather have a list of 5,000 with an open rate of 5%, or a smaller list of just 2,500 people with an open rate of 40%?

The first example will give you just 250 people looking at your offer – but with a list half the size, a 40% open rate would give you 1,000 people reading your offer! What would you rather have?

I can hear you asking the question (I’m a part-time mindreader…): “How do I get a 40% open rate?”

Well, simple really – don’t bore your list… provide real content … I’m on one list that I enjoy reading, because even though she tends to follow the above tactic, she at least gives links to funny videos – and tells me what’s going on in her life… family, pets, people… in other words, even though she’s always hyping something or other – she actually crafts her emails more carefully than most.

But let’s look at the next example – that will get you closer to your 40% open rate:

Email Series 3

This is what many List Building courses will recommend – and with good reason – you’re giving your readers valuable information – and not deluging them with a hard sell on every email. This is the sort of email series that will boost your open rate, and get more people reading what you have to offer. Now, is this the perfect email series? It’s certainly not bad, and in the right hands, this will serve you well.

Particularly if you employ not a ‘hard sell’ – but a solution based Affiliate product review – where you discuss a common problem, then just ‘casually’ mention that you found the best solution when you bought ‘XYZ’s’ affiliate product. By focusing on how to solve problems, rather than “You gotta get this – it’s incredible – it will make you a fortune overnight” type of hype, you’ll become more engaged with your readers – and they will tend to buy products you recommend.

You must learn to be a salesman!  If you really want to succeed in list building, you have to figure out how to persuade people that what you’re recommending will help them. How do you do this? I recommend two methods – first, find any books on salesmanship or direct marketing that you can. Read. Study. Learn…

The second method is even easier… set up a secondary email address… and start subscribing to every email list you can find – preferably in your chosen niche, of course. Read the emails that get sent to you – who is persuasive? What did they write that made that email enjoyable to read? How did they format that email? What headline did they use?

I always say – don’t re-invent the wheel… don’t try to be innovative – I’m certainly no genius – and I accepted that fact long ago… I’m not going to surpass Willy Crawford… or James Francis, or Igor Kheifets, or Bill Hugall – but I can learn from them! I’m on their lists, I’m reading what they wrote, I pay attention to what I think that they are doing right, and if I don’t like something that they do, I don’t do it myself.

Now, on to what is perhaps the best solution of all: