Okay folks – time for me to eat a little crow… In my soon to be revised manual – List Lightning – I recommended that you spend more time building your list than in doing anything with blogging on your website. Guess what … I was wrong.
As I’ve pointed out a number of times – the best way to learn is to follow other successful marketers – and learn from them – both what they do right, and what they do wrong. I pointed out before that the list is the important thing – and that any blogging that you do is entirely secondary to building your list. To some extent, I still think this is correct – between blogging and list building, blogging certainly comes second.
But I now believe that it’s imperative to create your own blog – and post on it. Largely because of one thing – and one thing only… email open rates. The concept is simple, you stop selling to your list through your emails. Put a majority of your sales efforts on your website, and only refer your list to your website when it’s appropriate to do so. This allows you to concentrate on sending your list good content – and not have your Autoresponder sending day after day of boringly repetitive sales pitches… have you checked your emails lately? I know I get quite a few sales pitches.
And the emails I read virtually all the time are the very few marketers who are not pitching me something on every single email.
So I’m actually firing up my website for blogging, and not just to host my landing pages… it’ll take a while to catch up – had I been doing this all along – I’d be much further along. On the other hand, I’ve seen some really excellent list building blogs that don’t have more than a dozen or so posts… so perhaps I can catch up… 😉
When I can get to it, I’ll be revising my List Lightning manual to include these newer insights… but the basic fundamentals haven’t changed. You need to build a list, you need to build rapport with your list, and you need to monetize your list.
Now, for those of you who will instantly come to the conclusion that you don’t have anything to say – that’s simply not true. I find so many topics to talk about that I just don’t have time to type it all in. And if I ever needed another topic – I’d just type “list building” into Google – go to someone’s blog or to a forum, and read… I’d quickly come up with more ideas – and then I simply type it in my own words.
While it would be easy to ‘cut & paste’ – that’s simply not going to cut the mustard… you need to re-write whatever catches your eye.
The big advantage that I have over people who are trying to earn a living with blogging – is that I don’t care if anyone ever finds this blog through a search engine… I don’t need to do any particular SEO work – or build links, or research keywords… all of those sorts of things are a necessity when building a site that must stand on its own… but this site is only a support tool for my list – and even though people can get on my list through this site – that’s not the primary method I have for list building.
So if you’ve fired up your list building efforts and ignored your website based on my say so… I’m sitting here eating crow. I take back what I previously recommended – and now encourage everyone to build their site up as more than a place to stuff landing pages and tracking tools.
Mmmm… crow tastes good…
What do you think?
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