Exit Redirects – Avoiding Redirects On Payment Links

In my manual, List Lightning, I describe how you want to have an exit redirect in your OTO page – that is, the first page that your Autoresponder sends visitors who have just opted in. And there isn’t very many choices for redirect plugins in the WordPress world… the best that I’ve found is the ‘Pinoy Pop Up On Exit’ plugin – which is what I’m currently using. It can stop someone from closing a webpage, give them a javascript notice, and redirect them to your downsell page.

And it can do so at a page level – in other words, it’s not site-wide. When you’re creating your page, it’s just another option that shows up… and mine looks like this:

Pinoy Pop Up On ExitYou’ll see here that I’m directing visitors who have first opted in – and are looking at my OTO offer of List Lightning + bonuses, to my downsell page if they try to leave. I tend to try to give descriptive names to my pages – so I know what each one actually does… and you’ll note that I also tend to number them…

That way, if I want to add another downsell in the future, I can do so easily – or I can also split test various download offers … so half the visitors would go to ‘Thankyou-OTOD1′, and half would go to Thankyou-OTOD2’. (These are examples – don’t try to go to them!)

The redirect and the Alert Box Message are unique to each and every page or post that you put this on. So this is quite well suited for exactly what I’m trying to do.

This isn’t a sitewide popup… nor is it designed like other popups to get people to sign up – it’s only going to warn visitors who are trying to leave that you have another offer you’d like to show them. Some people get upset when they see popups – but the simple fact is that as the website owner – you’re about to lose that visitor anyway. So why not try to save that visitor – even at the possible expense of irritating them?

I know some people just hate popups – but they work. And if you’re trying to build a list, you aren’t going to be doing very well until you master popups!

Now, here comes the problem – and yes, I actually had one of my customers point it out to me… he tried to purchase the main OTO offer – and the javascript warning box came on offering my downsell at a $10 discount.

Now, I don’t mind that people know I have a downsell – I’ll tell people that they can get just my manual by itself without the bonuses… but why advertise it so blatantly? You just might be converting a $17 sale into a $7 sale! For me, this is a disaster… never intentionally try to downsell your offers – only do it when it’s necessary to save a sale… So obviously, I had to figure out how to stop my Pinoy Redirect popup from believing that visitors clicking my payment button were trying to leave the site.

Now, like many of you, I started looking at all sorts of paid options… the best ones that I found were Popup Domination, WPSubscribers, and Action Popups. And I suspect that eventually, I might want to play around with something like that. In the meantime, I don’t mind using a free solution – as long as I’m not losing sales because I’m intentionally trying to downsell a visitor!

So how do you fix it so that the free Pinoy redirect doesn’t redirect people who press your purchase button?

Simple… you change the purchase button to stay on your website for a moment…

Now, here’s where it’s handy to know a little HTML… here’s what the original code looked like that shows the payment button:

<a href=”https://www.jvzoo.com/z/ll/95731/99“><img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/z/95731/99″ border=”0″ /></a>

Bad Redirect

Now, I’ve changed a few things so it’s no longer the exact code, I’m just trying to illustrate this procedure… the code that I’m going to precisely target is highlighted in blue. Since that bit of code leads someone who clicks it off the site – it does the same thing as someone trying to close the browser. And the Pinoy javascript will jump in with a warning…

So we have to fool the redirect script by not leaving the website on that initial click. You can see with this graphic exactly what’s happening – when that payment button is pushed – the visitor is leaving the webpage – so Pinoy kicks in, and tries to warn the visitor that there’s a downsell offer. Quite obviously, we don’t want that.

Good Redirect

Now, I know if you’ve read my manual, List Lightning; that you’re familiar with the wordpress plugin ‘Pretty Link’ – what we’re going to do is route our JVZoo payment plug (or whichever payment  button you’re using, Clickbank, Rapbank, PayDotCom, etc…) through Pretty Link. So since Pinoy only ‘lives’ on the first webpage, and can’t follow us along … we’re going to jump to another virtual ‘page’ on our website before we leave the website. Now Pinoy (or your favorite exit redirect) has nothing to complain about, and visitors won’t be getting redirected when they want to purchase your OTO offer.

I went to my Pretty Link plugin, and told it that I’m creating a new link called ‘jvzoo17’ – and then told Pretty Link that this should be redirected to: https://www.jvzoo.com/z/ll/95731/99

Now I need to go into the actual HTML for my OTO offer page, and change the code from this:

<a href=”https://www.jvzoo.com/z/ll/95731/99″>

to this:

<a href=”/jvzoo17″>

The rest of the code just pulls the image of the button from JVZoo, and doesn’t need to be changed:

<img alt=”List Lightning Pro + Bonuses” src=”http://i.jvzoo.com/0/45531/7″ border=”0″ /></a>

Now we have a free exit redirect plugin that does exactly what we want it to do… and if this HTML is too confusing, then simply jump over to Fiverr.com, and pay someone 5 bucks to do what needs to be done – and you’re home free!

How To Craft The Perfect Email Series

When setting up your Autoresponder series – you must start by figuring out just what your goals are – and how best to achieve them. I’m going to cover the most common forms of email series that I’ve seen and know about.

The first email series is the worst possible one – but sadly, all too often seen with beginners:

Email Series 1

Beginners forget the powerful advantage of an Autoresponder – it automates things… but if you haven’t fed your Autoresponder with a good series of emails – you can’t expect your Autoresponder to be feeding your bank account! Some people rely on sending Broadcast messages – that is, they sit down each and every day, and type a new message that goes out to their list. What a horrible way to do business! I got into list building because I want maximum flexibility with my time… I don’t want to be tied down to constantly be writing new emails!

So don’t make this mistake – Broadcast emails are only for those times when you have something really new – perhaps a new product launch – or something that’s really new and time sensitive – a webinar, or a new video or website post you’d like them to see.

Now let’s look at the most common sort of email series that I see…

Email Series 2

This is quite common – I’d say that probably 90% of all the lists I sign up for follow this format. It very quickly becomes boring – and these are the people who will have huge problems with their ‘open rate’ – the percentage of people who open their emails.

What good is it to have a list of 5,000 people, if only 5% open your emails? Would you rather have a list of 5,000 with an open rate of 5%, or a smaller list of just 2,500 people with an open rate of 40%?

The first example will give you just 250 people looking at your offer – but with a list half the size, a 40% open rate would give you 1,000 people reading your offer! What would you rather have?

I can hear you asking the question (I’m a part-time mindreader…): “How do I get a 40% open rate?”

Well, simple really – don’t bore your list… provide real content … I’m on one list that I enjoy reading, because even though she tends to follow the above tactic, she at least gives links to funny videos – and tells me what’s going on in her life… family, pets, people… in other words, even though she’s always hyping something or other – she actually crafts her emails more carefully than most.

But let’s look at the next example – that will get you closer to your 40% open rate:

Email Series 3

This is what many List Building courses will recommend – and with good reason – you’re giving your readers valuable information – and not deluging them with a hard sell on every email. This is the sort of email series that will boost your open rate, and get more people reading what you have to offer. Now, is this the perfect email series? It’s certainly not bad, and in the right hands, this will serve you well.

Particularly if you employ not a ‘hard sell’ – but a solution based Affiliate product review – where you discuss a common problem, then just ‘casually’ mention that you found the best solution when you bought ‘XYZ’s’ affiliate product. By focusing on how to solve problems, rather than “You gotta get this – it’s incredible – it will make you a fortune overnight” type of hype, you’ll become more engaged with your readers – and they will tend to buy products you recommend.

You must learn to be a salesman!  If you really want to succeed in list building, you have to figure out how to persuade people that what you’re recommending will help them. How do you do this? I recommend two methods – first, find any books on salesmanship or direct marketing that you can. Read. Study. Learn…

The second method is even easier… set up a secondary email address… and start subscribing to every email list you can find – preferably in your chosen niche, of course. Read the emails that get sent to you – who is persuasive? What did they write that made that email enjoyable to read? How did they format that email? What headline did they use?

I always say – don’t re-invent the wheel… don’t try to be innovative – I’m certainly no genius – and I accepted that fact long ago… I’m not going to surpass Willy Crawford… or James Francis, or Igor Kheifets, or Bill Hugall – but I can learn from them! I’m on their lists, I’m reading what they wrote, I pay attention to what I think that they are doing right, and if I don’t like something that they do, I don’t do it myself.

Now, on to what is perhaps the best solution of all: