Any online marketer should be constantly examining ways in which they can improve their ad copy. The best way to find new inspiration for ad copy is to look at other ads and examine the trends that the industry is following.
Don’t limit yourself to modern advertisements either – there are a lot of lessons to be learned from the early days of the advertising industry as well.
You may well remember the Viewmaster – the company began in the late 1930’s, and what household hasn’t had one of these gadgets at one time or another? From it’s humble beginnings in 1938, who would have expected that the Viewmaster would still be on the market more than 75 years later?
Viewmaster trivia: Did you know that the military was a big buyer of the Viewmaster? During World War II, they purchased thousands of viewers to help teach artillery spotting and aircraft identification. [Read more…]